MasterCard Inc's principal operating subsidiary, MasterCard International, is introducing a new corporate name called MasterCard Worldwide.

The company is also unveiling a new corporate signature and adopting a new corporate tagline, The Heart of Commerce, to reflect the company's globally integrated structure and its strategic vision of advancing commerce worldwide.

The interlocking circles symbolizing MasterCard will continue to appear on all MasterCard-branded cards and at merchant acceptance locations worldwide, and MasterCard will continue the award-winning global Priceless advertising campaign.

The new corporate positioning will serve as a unifying business-to-business platform, and lead to global efficiencies in the way MasterCard Worldwide connects with customers, merchants and shareholders through all communications channels.

The three circles of the new corporate logo build on the familiar interlocking red and yellow circles of the MasterCard consumer brand, and reflect the company's unique, three-tiered business model as a franchisor, processor and advisor:

• As a franchisor, MasterCard Worldwide markets a strong family of brands worldwide, opening the door to commerce at more than 24 million merchant locations around the world.

• As a processor, MasterCard Worldwide enables efficient commerce on a global scale through its agile network that offers unsurpassed speed, integration and reliability. MasterCard technology helps banks differentiate themselves through a flexible, customizable processing platform.

• As an advisor, MasterCard Worldwide provides industry-leading insight and solutions that advance commerce.

Through dedicated account teams and MasterCard Advisors, the only global consultancy focused exclusively on the payments industry, MasterCard provides strategic and operational solutions covering the payments process from end-to-end.

In addition to the MasterCard brand, which appears on MasterCard credit cards, debit and prepaid cards, other brands include Maestro, the global PIN-debit brand, Cirrus, the ATM brand, and MasterCard Advisors. These brands will not change, and MasterCard Worldwide will continue to support them as part of its strong brand family.

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