Borders, Inc., a subsidiary of Borders Group, Inc., and Chase announce a Borders 3-2-1 Visa? Card. The card is an enhanced version of the existing Borders Visa Card and will reward cardmembers three points for every dollar spent at Borders or Waldenbooks stores. It also rewards two points for eligible gas, dining and grocery card purchases, and one point for all other card purchases.

The new Borders 3-2-1 Visa Card, like the previous version, does not charge an annual fee.

Borders 3-2-1 Visa Card also offers cardmembers point redemption flexibility, starting at just 2,500 points, which cardmembers may redeem for a $25 Borders gift card. Additional points earn cardmembers other redemption options such as a $25 check or gift cards from a variety of other merchants, including airlines.

Cardmembers who are also members of the Borders Rewards? free loyalty program receive two ways to save. Currently, Borders Rewards members automatically have five percent of all qualifying purchases placed into their personal Holiday Savings Rewards accounts. When they spend more than $50 at Borders or Waldenbooks in any given month, they earn a Personal Shopping Day? to use that month for additional savings.

Borders Visa cardmembers can have their Borders Rewards number embossed on their 3-2-1 Visa Card, enabling them to use just one card when they make their purchases at Borders or Waldenbooks stores. Now, Borders Rewards members who also carry the new Borders 3-2-1 Visa Card, will be able to have those same purchases also earn points on their Visa card, giving them two ways to earn benefits.

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