Highlights of a Mother's Day survey conducted by Discover Card.
Mother's Day survey findings by Discover Card:
Generally, mothers and children agree upon the classic Mother's Day combination of a card and flowers. 51% of mothers polled said they hope to receive a card, and 52% of respondents are looking forward to giving mom some thoughtful words for the occasion. Similarly, 36% of mothers are wishing for flowers and 31% of children plan on buying them.
31% of moms want to be taken to a restaurant, yet only 13% of consumers said they would take their mothers out to eat.
Moms hoping for jewelry or a well-deserved break may be disappointed. 26% of mothers said they want jewelry but only 11% of respondents anticipate buying their mothers trinkets or diamonds. Likewise, 26% of moms said they wanted a day off from family responsibilities but only two% of respondents intend to give this treat as a gift.
Discover Card's survey results reveal trends on who's spending what and for whom:
Men spend more on their wives than on their mothers, and average of $44 on moms and $63 on wives.
Men are more inclined to spend more on Valentine's Day than on Mother's Day. According to an earlier Discover Card Valentine's Day Shopping Survey, men anticipated spending $127 for the perfect V-Day gift for their sweethearts or spouses, which is significantly more than the $63 husbands plan to spend on Mother's Day gifts for their wives.
Respondents were almost three times more likely to buy a present for their own mother than they would for their mothers-in-law (60% versus 19%).
Consumers can extend their buying power by taking advantage of credit card rewards programs. With Discover, Cardmembers can earn cash rewards on every single purchase this Mother's Day. They also have the ability to double their rewards when they redeem with many of our 60 brand-name Partners.