Chase Expands - 258 Bank One branches will be renamed to Chase following the 2004 merger of Bank One with JPMorgan Chase, and will complete the shift of more than 1,900 Bank One branches to the Chase brand.

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Chase was originally founded in 1877 as Chase National Bank, named after Salmon P. Chase, Treasury Secretary under President Abraham Lincoln and chief justice of the U.S. Supreme Court.

JPMorgan Chase traces its history to the 1799 founding of the Bank of the Manhattan Company in New York City. Its Michigan network was established by the former National Bank of Detroit founded in 1933.

Around 5,500 signs will change to Chase as part of the rebranding, and the official shift to Chase occurs Monday, April 24.

Chase will also launch a marketing campaign that will offer a chance to win a six day, five night Walt Disney World vacation for four people. It includes deluxe Disney hotel accommodations, dining, recreation, theme park tickets, air travel and other amenities. The advertising campaign will begin on April 17 with a 30-second television commercial that invites current and new customers to come into the bank's offices and say "Hello" to the new brand. The commercial is set to a rendition of the Beatles' 1967 hit song, "Hello, Goodbye." Starting in May, commercials will highlight Chase's products and services.

Existing customers should continue to use their Bank One checks and receive Chase branded ATM and debit cards in March. Customers will receive Chase-branded checks when they place a new order. Online banking customers switched to Chase.com on March 26.


Chase will offer improved products and services available to it's consumer and commercial customers:

Expanded mortgage products from Chase, one of the nation's leading mortgage companies.

Payments on Chase loans accepted at all Chase and Bank One branches (including credit cards, mortgages and car loans).

Free access to more than 7,300 ATMs nationwide.

A broader array of products for businesses of all sizes.

Larger and quicker loans through syndication for commercial customers.

Greater international presence for commercial banking customers.

More sophisticated investment-planning products at all levels, including JPMorgan mutual funds.

Expanded products and services for high-net-worth customers through JPMorgan Private Client Services and JPMorgan Private Bank.