Equifax launches new systems: Equifax, a credit reporting agency and a provider of direct marketing services, creates new programs for financial entities to gain prescreened credit report data.

Equifax's new programs will include:

ConnectSelect - The depletion of consumer data available for marketing over recent years has had a significant impact on prospect marketing activity. Equifax has addressed this with its ConnectSelect prospect marketing database, which offers the most up to date prospect data in the marketplace. ConnectSelect data comprises names and addresses from real data sources such as the Edited Electoral Roll including the Rolling Register and Transactis GapFill data. The combination of these data sources will enable marketers to target consumers at key life stages, from moving home to having children. And, with 60 data variables, heightened precision and greater predictiveness for campaigns will be achieved.

Equifax iScreen - Tackling the delays and costs often associated with customer data pre-screening, Equifax iScreen is a unique automated pre-screening service. Allowing users to pre-screen on both generic and bespoke criteria, Equifax iScreen means pre-screening requests can be turned around in minutes, which will be particularly valuable for enhancing the service provided by marketing services resellers.

Equifax disConnect and reConnect - The ability to track goneaways to their new address using reConnect can now be accessed through disConnect, Equifax?s leading suppression product. The two services have been aligned so that whenever a goneaway is flagged via disConnect, the end user instantly knows if Equifax has a forwarding address on its database. These new addresses can be downloaded from Equifax automatically through a secure gateway that Equifax provides to its customers. Gone away customers and prospects continue to undermine the cost-effectiveness of marketing campaigns but the integration of the two services allows this to be minimised.

B2B Connect - Responding to the growing value of the B2B market for a wide variety of products, Equifax B2B Connect applies the same proven principles already established for Equifax?s consumer marketing services in the B2B marketplace.

Equifax's B2B Marketing Services provide business marketers with the most comprehensive, descriptive and up-to-date information source on the UK's 2.8 million strong business community. Combining the wealth of Equifax?s financial and commercial risk management information with data on company directors, Equifax B2B Marketing Services equip marketers with the fullest, most accurate picture of both their current and potential business customers.

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